When Josef Frank (1885-1967) started his collaboration with Svenskt Tenn’s founder Estrid Ericson in 1934, he was already established as one of the leading architects and designers. He founded his company Haus & Garten in Vienna and designed residential complexes and villas with, what was perceived, headstrong interiors.

Josef Frank was both appreciated and debated a committed modernist who did not follow the rule book. He was convinced that "every human needs a certain amount of sentiment to thrive; this is taken away from her, when she is forced to make moral demands on everything." The book presents Josef Frank's intense craving for activity, which lasted more than half a century.