Purveyor to his Majesty

Crown Prince Gustaf Adolf was a man who was interested in design. It was his passion for modern pewter objects that resulted in Svenskt Tenn receiving its first Purveyor to his Majesty the King letter as early as 1928.

The letters, the first and current, are still in the store. Peek into Estrid Ericson's office and by the stairs leading up to the textile department. The honourable "Purveyor to His Majesty" designation has remained with us ever since 1928.