Holiday season in the store
Atmospheric music is heard in every room and advent stars spread a warm glow in the store. The table is laden with glittering decorations and the tree is dressed in handmade baubles, shimmering brass pendants and delicate, hand-folded paper flowers
Estrid Ericson founded Svenskt Tenn in 1924. By the early 1930s, the small pewter company had gained recognition as the most fashionable interior design store in Stockholm.
In 1927, Svenskt Tenn's store was relocated from Smålandsgatan to Strandvägen 5 in Stockholm. Today there is not only the store but also the Interior Design Studio.