Josef Frank was a jack of all trades and has deeply influenced the Swedish history of design. After fleeing the burgeoning antisemitism for Sweden, Svenskt Tenn’s founder Estrid Ericson gave him room to design and express his creativity. Josef Frank was extremely productive, and throughout his life and active years at Svenskt Tenn, he created over 3 000 sketches and designed over 250 prints and textiles. His personal expression and unique sense of colours and combinations gave rise to timeless motifs that span over generations.
Josef Frank's unique style combines strong colours and shapes that are often inspired by nature. When it comes to rugs, he believed that they should show a real, preferably decorated surface, providing the feeling of solid ground under your feet.
With his colourful designs, Frank also wanted to give the observer a chance to breathe and feel freedom and a change of pace even in confined rooms. “The monochromatic surface appears uneasy, while prints are calming, and the observer is unwillingly influenced by an underlying slow approach. The richness of decoration cannot be fathomed so quickly, in contrast to the monochromatic surface which doesn’t invite any further interest and therefore one is immediately finished with it.”