Decorative textile key strap with brass details and Estrid Ericson's classic “Elefant” print. Svenskt Tenn’s founder travelled a lot to different places around the world. She always looked for beautiful items and textiles and souvenirs that she could take home and sell in the store on Strandvägen in Stockholm. She designed this print with small elephants, based on a model from the Belgian Congo. The Elefant (Elephant) textile was printed for the first time in the end of the 1930s.

The key strap is made of textile remnants from Svenskt Tenn's production.

Designer

Estrid Ericson/Svenskt Tenn

Svenskt Tenn developed this design using Estrid Ericson's print.

Estrid Ericson began her career as a drawing teacher and pewter artist. But what really set her apart during her 56 years as managing director for Svenskt Tenn were her abilities as a producer and scenographer. Ericson never had an aesthetic programme mapped out, but she had an imaginative person’s perceptiveness for the many faces of beauty.