• Other variants
  • Product information
    Article number:
    110734

    Enhanced and proofed linen with brass detail.

  • Product information
    Article number:
    110734

    Enhanced and proofed linen with brass detail.

  • Design

    Decorative textile key strap with brass details and Estrid Ericson's classic “Elefant” print. Svenskt Tenn’s founder travelled a lot to different places around the world. She always looked for beautiful items and textiles and souvenirs that she could take home and sell in the store on Strandvägen in Stockholm. She designed this print with small elephants, based on a model from the Belgian Congo. The Elefant (Elephant) textile was printed for the first time in the end of the 1930s.

    The key strap is made of textile remnants from Svenskt Tenn's production.

    Designer

    Estrid Ericson/Svenskt Tenn

    Estrid Ericson/Svenskt Tenn
    Estrid Ericson/Svenskt Tenn

    Svenskt Tenn developed this design using Estrid Ericson's print.

    Estrid Ericson began her career as a drawing teacher and pewter artist. But what really set her apart during her 56 years as managing director for Svenskt Tenn were her abilities as a producer and scenographer. Ericson never had an aesthetic programme mapped out, but she had an imaginative person’s perceptiveness for the many faces of beauty.

  • Design

    Decorative textile key strap with brass details and Estrid Ericson's classic “Elefant” print. Svenskt Tenn’s founder travelled a lot to different places around the world. She always looked for beautiful items and textiles and souvenirs that she could take home and sell in the store on Strandvägen in Stockholm. She designed this print with small elephants, based on a model from the Belgian Congo. The Elefant (Elephant) textile was printed for the first time in the end of the 1930s.

    The key strap is made of textile remnants from Svenskt Tenn's production.

    Designer

    Estrid Ericson/Svenskt Tenn

    Estrid Ericson/Svenskt Tenn
    Estrid Ericson/Svenskt Tenn

    Svenskt Tenn developed this design using Estrid Ericson's print.

    Estrid Ericson began her career as a drawing teacher and pewter artist. But what really set her apart during her 56 years as managing director for Svenskt Tenn were her abilities as a producer and scenographer. Ericson never had an aesthetic programme mapped out, but she had an imaginative person’s perceptiveness for the many faces of beauty.

  • Care instructions

    Svenskt Tenn’s textile products such as cushions, place mats, napkins, pot holders and aprons can be machine washed in 40 degrees Celsius. Avoid colder temperatures as the colour can fade. Do not spin dry on a vigorous cycle. Can shrink 3-5%.

  • Sustainability and manufacturing

    Material

    Linen

    Estrid Ericson’s Elephant pattern is rotary screen printed. Rotary screen printing is a technique which is based on colour being pressed, with the help of a perforated cylindrical screen, though a thin mesh which is suspended in a cylindrical frame. One screen is needed for each dye, and the machine in which the Elephant fabrics are printed is approximately 30 meters long.

    The fabric is fed beneath the screen with the help of a blanket. The dye is pressed through the perforated screen with the help of a blade from the inside, while the cylindrical screen rotates, and the fabric is printed. After that, the dye has to dry quickly in an oven. The work requires two people, one on each side of the blanket, in order to adjust the settings and control the process. When the printing is finished, it is time to fixate the dyes under steam. Surplus dye must be rinsed off before the fabric is stretched once again. After that, it is inspected before it is ready for delivery.

    Rotary screen printing is a form of screen printing that has been developed from a combination of other printing techniques.

    Screen printing on textiles has a long history. The printing method was employed thousands of years ago in Egypt, China and Greece, where the “open” sections of the stencil let dye through. In those days, stencils were cut out of leather, greased paper or metal. In order to secure them during printing, they were fastened with thread of silk or hair, which sometimes can be seen on old prints as thin lines between the stencils.

    The next step of the development was to stretch a weave of silk onto a wooden frame and then fasten the stencils directly on the weave. The technique spread from China and Japan throughout Asia and reached Europe in the 18th century. It was frequently used for printing exclusive wallpaper on linen or silk. The first photo-based method was introduced in the early 20th century in the United States and revolutionised the technique. William Morris, who inspired many of Josef Frank’s patterns, is one of designers and artists who have worked with screen printing. Roy Lichtenstein, Andy Warhol and Louise Bourgeois are others.

    Sustainability in focus

    Read more about Svenskt Tenn's Sustainability Philosophy below.

  • Inspiration

    Inspiration

  • Inspiration

    Inspiration

  • Dela

Key Strap Elefant Längd 54 cm Bredd 2 cm, Linen, Elefant, Storm Blue

The product has been discontinued