Spring has sprung at Svenskt Tenn with the introduction of this year’s Easter collection, Spira. In focus stands design by Sofia Vusir Jansson, whose hand-painted glass eggs and sheer paper flowers are presented alongside a series of new products in Svenskt Tenn’s table setting range.
Sofia Vusir Jansson works broadly with commissions in photography, scenography, interior design and writing. Her creations take off in an imaginary world, with the objective that her work should be perceived as both organic and real. For Svenskt Tenn, Vusir Jansson has designed a series of hand-painted glass eggs and paper flowers, folded by Sofia herself.
- The Spira collection reflects how I see Easter. A playful holiday that is a bit crazy and colourful, but also simple and undemanding. It’s an atmosphere that can be created with just a few means, says Sofia Vusir Jansson.
The glass eggs, hand-painted in Germany, carry different floral motifs inspired by the bouquets and imaginative shapes in folk art, in a colorway inspired by Josef Frank’s California pattern. California is one of the patterns designed by Josef Frank during his time in New York (Frank lived in New York 1941-1946), occasionally seen as his ‘floral poster’ pattern. Altogether, Josef Frank has drawn twenty different (named) summer flowers, including cress, sweet pea, pansy, dahlia, and petunia, held together by a winding flowerbed.
- I love the fact that California is a sort of wildflower poster in textile. I’m very fond of such posters in general and often use them when I create my paper flowers. The fact that the pattern includes all my favorite flowers, which can also be found in my own garden, makes me feel very much at home, Sofia comments.
Alongside the design by Sofia Vusir Jansson, Svenskt Tenn also launches a series of table setting news, including napkin rings in straw, napkins in Svenskt Tenn linen in a new design, as well as returning classics in Josef Frank’s California pattern. This year’s Easter collection Spira launches online and in store (Strandvägen 5, Stockholm) on February 23.
- Easter has always been important at Svenskt Tenn. Estrid Ericson, the founder of Svenskt Tenn, was an expert on table setting. Visiting the store around Easter or Christmas during her many years at the company has been described as entering a magical world, filled with inspiration and holiday spirit – a tradition we are continuing with at Svenskt Tenn today, concludes Tora Grape, Marketing Manager at Svenskt Tenn.
For more questions about Svenskt Tenn’s new Easter collection, please email: Lisa Nordlund, PR Manager: firstname.lastname@example.org
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