Josef Frank always designed prints for different purposes. He never used fabric patterns for wallpaper or wallpaper patterns for fabrics, but made sure that each pattern had a unique use. In his dreamlike wallpaper he combined the plants of the real world with colourful flowers of the imagination. All the wallpapers were designed around 1947, and Josef Frank gave them beautiful, evocative names such as Sagoträdet (Fairy Tale Tree), Eldblomman (Fire flower), Stjärnmattan (Star Chart), Vårklockor (Spring Bells), Söndagsmorgon (Sunday Morning) and Paradiset (The Paradise).
These prints were designed to bring life, warmth and cosiness to cramped and dark places through exciting motifs and colourful expressions. He advocated wallpaper mainly for smaller spaces such as corridors, halls and narrow passageways, but today his floral wallpapers are used just as often in kitchens, bedrooms and living rooms.